
Insights on AI, AI Visibility, and the Future of the Commercial Web

Sam Altman says OpenAI won’t monetize travel with commissions. For hotels, this has major implications on distribution costs. Let's break them down and prepare for either future.

ChatGPT Apps, ACP, and MCP align to favor hotels in AI Search: Kismet's take on chat, agentic commerce, the direct guest relationship.

Hotels, meet AI Search: ACP and agentic commerce make first-party booking the default. Kismet’s take on why direct wins.